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| Many companies nowadays tend to budget for large pay per click costs. Whilst this is sometimes effective there are also other factors to consider. |
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| Pay per click and intelligent optimisation go hand in hand. Optimising your site can reduce the amount you spend with pay per click. If a site is search engine optimized then it tends to be higher in the rankings and therefore would require less spend for sponsored links. |
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| Please contact us for more information |
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 020 7100 0404 |
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 support@itcetra.co.uk |
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